Our Why
In our about us section, you learnt about RAYA's ambitions in the run space. Here's why we're doing this.
Last updated
In our about us section, you learnt about RAYA's ambitions in the run space. Here's why we're doing this.
Last updated
The culture of run is an output of how it started, how it has developed, and how we will continue to build it brick by brick together as a community.
Let's be honest, the run industry is highly fragmented. Established brands control the consumer market, while independent stores rarely collaborate or work together to strengthen community globally.
The result? Many well-intentioned groups seeking to foster inclusivity, but fail to do it collectively with a clear vision for the future of run.
That's why we're here. We're building a new narrative for runners, one that is inclusive and diverse, one that we want to see for ourselves, and most importantly one that we'll build through collaboration with others in the culture with the same vision for the future.
RAYAVerse is our depiction of what this world can look like, where everyone is welcome and access is democratized using technology to connect the dots.
