Roadmap

Here's the Run As You Are developmental roadmap in chronological order.

🛣 | What We've Done:

1. Fit App Integrated Discord:

—

Built a proof-of-concept community of like-minded runners passionate about shifting run culture into the 21st century. Additionally, we launched a custom RAYA feature that allows our community members to earn credits while they run. Imagine running to win massage guns, Physiotherapy, and cool run gear!

2. Partnership With Adidas, Salomon, On Running, Ciele Athletics, Satisfy Running, and more:

—

With On Running, Satisfy Running, Adidas, and Ciele as our first set of brand partners, we managed to squeeze in Salomon before the cutoff for our Series 1 Membership launch. A new set of partners will be announced for Series 2 Memberships. More information can be found under Collaborations.

3. Run On Clouds NFT.NYC RAYA Experience:

—

At one of the largest conferences in the web3 space, we hosted our first RAYA event in collaboration with On Running at their Flagship store in Soho. Bringing attendees of all abilities, runners had to complete a 3-stop scavenger hunt while wearing the latest and greatest shoes that On Running has! Here's a video recap of the event from our incredibly talented creative team.

4. RAYA Pop-Up Shop IRL Experience:

—

Located in Vancouver, we launched a physical pop-up shop to celebrate the start of our RAYA World Tour! Come say hello to the Run As You Are (RAYA) team at The Juice Truck on West 5th for a week full of running, learning, and celebrating the launch of our new platform. Guests will get a glimpse into the RAYAVerse, how it all works, and have the opportunity to interact with some of the newest products from our brand partners. Other surprises included limited edition collaboration juice, exclusive RAYA merch, as well other giveaways from our partners.

5. Beta Version of RAYA Platform:

— Run For Rewards—Sync Strava to your RAYA account to earn RAYA points by logging time, distance, and elevation. It’s that simple. But what makes it extra fun and inclusive is the way we calculate points around data that evens the playing field. There will also be unique RAYA missions every month that will be curated together with our brand and retail partners that will unlock additional points!

6. RAYA World Tour:

—

In partnership with a global network of world-class specialty-run retailers, we'll be activating locally city by city. Each location will be full of education, runs, and fun surprises. We can't wait to announce what benefits members will get around the world! A list of current retailer partners can be found under Retail Partners. We've completed stops in both Vancouver and Austin. Our next stops: Mexico City + Oakland.

7. Series 1 Collectible Memberships:

—

Each membership will be released and available as one of 5102 unique digital collectibles with different traits and rarities. Memberships will unlock a premium experience through token-gated access of brand specific missions, redemptions, and perks. Specific traits (such as branded shoes) will gain access to specific rewards as well.

Confirmed brand partners: Adidas, On Running, Salomon, Ciele, Satisfy

8. RAYA Missions + RAYA Redemptions Launch

—

For the last few weeks of the year, we will be launching Base RAYA Missions and RAYA Redemptions for non-members first. These are all designed to support our vision of fun, community, and impact driven initiatives to layer on top of daily miles.

9. Holiday Mission by: adidas

—

We officially launched Holiday Mission 2022 with adidas: Run For The Food Bank, a head to head battle between retail partners in a friendly team competition for distance together. Winning city gets a $1000 cash donation to the local food bank courtesy of adidas.

🔮 | Where We're Going

1. Token-Gated Missions / Redemptions: Q1 2023

—

Beginning in the new year, we'll be launching our Elevated Missions + Redemptions designed for members only. These are token-gated to specific traits such as brand partners.

2. Series 2 Collectible Memberships: Q2 2023

—

A new set of collectibles with brand new artwork featuring new archetypes, backgrounds, colours, and both brand and retail partners.

Confirmed brand partners: TBD

3. Global Community Platform: Late 2023

—

A fully integrated hub to connect runners globally through runner profiles, chatting features / social channels, and access to a content library from a distributed network of partners and ambassadors around the world. This will replace our existing community platform, Discord.

4. RAYA Marketplace: Late 2023

—

A full end-to-end marketplace that is Web3 integrated, meaning RAYA Members can buy/sell/trade their RAYA Memberships within our platform.